1. Introduction

Welcome to SpectrumColors.com ("we," "us," "our," or the "Website"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website SpectrumColors.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto.

By accessing our Website, you accept our Privacy Policy and Terms of Use, and you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.

2. Information We Collect

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide when you:

• Register for an account
• Place an order for our color products/services
• Subscribe to our newsletter
• Contact us with inquiries
• Participate in surveys or promotions
• Provide reviews or testimonials

This may include:

• Name and contact details (email address, phone number, shipping/billing address)
• Payment information (credit card details processed through secure payment gateways)
• Account credentials (username, password)
• Color preferences and project details
• Communications with our customer service team

Information Automatically Collected

When you visit our Website, we may automatically collect:

• IP address and device identifiers
• Browser type and operating system
• Referring URLs and pages visited
• Time spent on pages and clickstream data
• Cookies and similar tracking technologies
• Location data (general geographic area, not precise location)

Information from Third Parties

We may receive information about you from:

• Social media platforms (when you interact with our social media pages)
• Payment processors (to confirm transaction completion)
• Analytics providers (Google Analytics)
• Marketing partners (with your consent)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Process Orders: Process and fulfill your purchases of color products/services
• To Provide Services: Deliver color matching, consulting, or digital services
• Customer Support: Respond to inquiries and provide technical support
• Account Management: Create and manage your account
• Communication: Send order confirmations, shipping updates, and service-related announcements
• Marketing: Send promotional materials about new products, special offers, or color trends (with your consent)
• Personalization: Customize content based on your color preferences and browsing history
• Improvement: Analyze usage patterns to improve our Website, products, and services
• Security: Monitor and prevent fraudulent transactions and security breaches
• Legal Compliance: Comply with applicable Canadian laws and regulations

4. Legal Basis for Processing (PIPEDA Compliance)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), we collect, use, and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances. We typically rely on:

• Your express or implied consent
• Fulfillment of contractual obligations
• Legitimate business interests
• Legal compliance requirements

5. Sharing Your Information

We may share your information in the following situations:

With Service Providers:

• Payment processors (Stripe, PayPal, etc.)
• Shipping carriers (Canada Post, UPS, FedEx, etc.)
• Web hosting and cloud storage providers
• Email marketing services
• Analytics and advertising partners

Business Transfers:

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

Legal Obligations:

When required to comply with applicable laws, regulations, legal processes, or governmental requests.

Protection of Rights:

To protect the rights, property, or safety of Spectrum Colors, our users, or others.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart items
• Analyze website traffic and usage patterns
• Personalize your browsing experience
• Measure advertising effectiveness
• Ensure website security

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors interact with our site
• Functionality Cookies: Remember your preferences
• Advertising Cookies: Deliver relevant advertisements (with consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our Website.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure payment processing
• Regular security assessments
• Access controls and authentication procedures
• Employee training on data protection

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal obligations (under Canadian law)
• Resolve disputes and enforce our agreements
• Maintain business records for reasonable periods

Typical retention periods:

• Customer account information: 7 years after last activity
• Transaction records: 7 years for tax purposes
• Marketing preferences: Until you unsubscribe
• Website analytics: 26 months

9. Your Privacy Rights (Canadian Residents)

As a Canadian resident, you have the right to:

• Access: Request information about what personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Withdrawal of Consent: Withdraw your consent for data processing (where applicable)
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Complaint: File a complaint with the Privacy Commissioner of Canada if you believe your rights have been violated

To exercise these rights, please contact us using the information in Section 14.

10. International Data Transfers

As a Canadian company, your data is primarily processed and stored in Canada. However, some service providers may process data in other countries. When we transfer data outside Canada, we ensure appropriate safeguards are in place to protect your information in accordance with Canadian privacy laws.

11. Children's Privacy

Our Website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. Third-Party Links

Our Website may contain links to third-party websites, including:

• Social media platforms (Instagram, Pinterest, Facebook)
• Color industry resources and partners
• Payment gateways
• Shipping carrier tracking sites

We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification (if we have your contact information)
• Displaying a notice on our Website

Your continued use of our Website after such modifications constitutes acknowledgment and agreement of the modified Privacy Policy.